Sasha (born as Alexander Paul Coe on 4 September 1969 in Bangor, Gwynedd, Wales), is a Welsh DJ and record producer. Sasha began his career playing acid house dance music in the late 1980s, and became a central figure in the development and popularisation of electronic dance music. He partnered with fellow DJ John Digweed in 1993, touring internationally and producing a series of mixes (compilations of other artists work played in a continuous fashion). Through their track selection and mixing techniques, Sasha and Digweed were instrumental in the evolution of progressive trance and house music Background information Birth name Alexander Paul Coe Also known as Sasha Born 4 September 1969 (1969-09-04) (age 40) Origin Wales Bangor, Gwynedd, Wales, United Kingdom Genres House, Trance, Progressive house, Electronica, Breaks Occupations Disc jockey, Record producer Years active 1989 – Present Labels Global Underground, Deconstruction, Boxed, Ministry of Sound, emFire Associated acts Sasha & John Digweed, BT